fabio_nobre

[fabio_nobre]

Hello Everyone,

My name is Fabio Nobre and I am the owner and founder of ClubVentos.

First of all I would like to apologize for writing in English on a Swedish forum. But since I can’t write in Swedish, I prefer to use my own communication skills and be sure that my exact message is getting across, rather than using a translator that might distort some of my message. I hope everyone here can understand me.

The reason I am posting on this forum is a response to the recent posts by Emma Johansson on http://www.barometern.se/blogg/surfbloggen/ , where our company’s name is mentioned, and where Emma makes her own conclusions about the reasoning behind the management decisions taken inside our company’s marketing department. Since the points brought by Emma came solely from her own conclusions and not from a position from our company, I feel it is my obligation now to clarify those points, in order to protect the high reputation ClubVentos has earned both in quality of services as well as in innovative marketing strategies.

Point #1
In the post where Emma writes about the fact that men get more opportunities in windsurfing than women ( http://www.barometern.se/blogg/surfbloggen/jag-tror-jag-gar-i-kloster(1024595).gm ), and that we have discriminated women on the “ClubVentos Beach Search” trailer by mentioning their names in the smaller text instead of in the bold characters we used for the seven first riders. On this point we would like to clarify that:

– The reason we used different ways to list different names on the trailer was not based on their gender, but because a trailer is supposed to be short, and the list of names was long. It would be a boring trailer if we had a long part of the trailer just showing names on the screen. This is a normal procedure in a trailer of any movie, and in most “Hollywood” movie trailers, only the most important actors are listed, and the least are totally omitted. It is normal to highlight important actors in any movie trailer as a way to add importance and interest to the production. In the beginning and end of the full “Beach Search” movie, all rider names are listed in an equal way.

– That the choice of highlighted names on the trailer, and the order we listed them in the movie, was not based on their gender, but on their marketing value to the project, based on our own judgment. The factors influencing our decision were not only ranking position, but also if their nationality was of an important market for watersports vacations, or if their board/sail sponsor was one of the brands we use in our centers(JP/StarBoard/Neilpryde), and their charisma. The list of riders with smaller text on the trailer was not only girls, as there were also 2 men sailors there. If we had for example Sarah-Quita in the movie (she was the backup Starboard rider for Kevin Pritchard, if he could not come), we would surely have listed her name in the bold text, since she is in the top of this list: http://www.pwaworldtour.com/index.php?id=748

Point #2
In another post (http://www.barometern.se/blogg/surfbloggen/matte-djavulen-ta-alla-vindsurfande-katbockar(1022436).gm ) Emma suggests that a certain ongoing media production has chosen a certain Spanish girl rider to appear in this production based on this girl’s bikini size. On this point I would like to say that:

– Since Emma has neither directly mentioned our company’s name or Vicky Sanchez name in this post, I cannot affirm 100% sure that she refers to “ClubVentos/Vicky” in her post. BUT, since I don’t know of any other ongoing production other than our 2009 marketing campaign, and since we have chosen Vicky to be in our upcoming movie, I assume that she indeed means “ClubVentos/Vicky” in her post. If she did not mean this, it would be good if she could clarify which ongoing production and Spanish girl in bikini she means.

– Our choice of participants for the 2009 campaign was based on our own judgment of the best fit for the campaign goals. ClubVentos is an independent business which will collect profit or loss as consequence of right or wrong management decisions. We are a complex business in a competitive business field, and replacing “technical aspects” by “bikini sizes” as the reasoning for our decisions is not an option if we wish to continue to succeed.

– ClubVentos does not have a background of strong “sex-appeal” campaigns. Therefore, bikini size is completely irrelevant for us as a factor to influence our marketing decisions.


I hope the above helps to clear any of Emma’s misinterpretations of our actions.

That said, we would also like to say that we have many times developed great promotional actions together with Emma Johansson, which helped both ClubVentos’ promotion as well as her own image, and we look forward to continue to do so in the future, whenever we have the opportunity.

Best Regards to all,

Fabio.